August 27, 2008

Latest McCain Web Ad, “Remote Control”

Best. Ad. Ever.


by @ 10:33 pm. Filed under Campaign Advertisements, John McCain
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42 Responses to “Latest McCain Web Ad, “Remote Control””

  1. Kavon W. Nikrad Says:

    If you still think that Sen. McCain’s running mate will be someone that criticized him during the primaries so the Dems can run ads like this, you’re nuts.

    No offense…

  2. MWS Says:

    Great ad. It’s not quite Lyndon Johnson’s “Daisy” ad from ‘64 (which this reminds me of), but it’s very, very good. Anytime you can use your opponents words against them, it’s effective.

  3. Alex Knepper Says:

    Jesus, the spam filter is going nuts. Anything you can do about this, Kavon?

  4. Alex Knepper Says:

    And Kavon is right in #1. It was never Romney.

  5. Gery- Says:

    Wow, get this on TV ASAP!

  6. Mcon Says:

    get a Romney line criticizing McCain that can be used by a dem in the generals and we’ll talk. Romney never made personal judgments about McCain. He made the argument that McCain was too “liberal”. I doubt a liberal will use that against him. ;) I could be wrong though and just not remember the “damning line”.

  7. MWS Says:

    For those of you interested in electoral history, this is the famous ad that many historians consider the most effective ad of all time.

    http://www.youtube.com/watch?v=OKs-bTL-pRg

  8. Josiah Says:

    And this ad, of course, assumes that the job of the President is to “solve” all the problems of the world.

    *sighs*

  9. Gery- Says:

    Hey Kavon, still think that McCain Pick will be a surprise? Hope so.

  10. Alex Knepper Says:

    8 - No it doesn’t. It assumes that the job of the president is to defend America.

  11. MWS Says:

    Mcon,

    “He made the argument that McCain was too “liberal”. I doubt a liberal will use that against him. ”

    Of course they would. It divides the Republican base. There is no danger of real liberals suddenly slapping their foreheads and saying, “McCain’s a liberal? Wow! I guess I’ll vote for him, then!”

  12. Hunter Says:

    Hm. I get what they’re trying to do with this ad, obviously, and it can be really, really damaging… But personally I think this ad’s a little too complicated. There’s too much going on at the same time. When the TV goes to “picture in a picture” mode, it’s a little hard to make out what some of the folks are saying. I would like to see similar ads that do basically the same thing, give the same message, but maybe a little more effectively. But that’s just me.

    That said, I’ve been curious about when the McCain camp is going to start using that last clip of Obama talking about how he himself doesn’t think he’s ready to be president. I’ve always thought that’s political gold. We’ll see.

  13. Josiah Says:

    Alex #10,

    To defend America = to piss Russia off by ringing her with weapons?
    To defend America = to buddy up with corrupt Georgian aggressors?
    To defend America = to go around bombing countries all willy-nilly?
    To defend America = to forcibly steal money from Americans and use it for causes not authorized by the Constitution?

  14. Alex Knepper Says:

    Corrupt Georgian aggressors? Worrying about offending Russia? “Bombing countries all willy-nilly?”

    You really, actually might be in the wrong party.

  15. Matthew E. Miller Says:

    Mahmoud and Putin are just PRAYING for a President Obama.

  16. Chip91 Says:

    This HAS to go on TV!

  17. Doug Forrester Says:

    #13, you’re way out of line. I view radical neo-cons as irresponsible war mongers but you’re not any better with your isolationism and appeasement, Josiah.

    Russia is the aggressor arming and funding separatist terrorist organizations in Georgia. After its invasion it occupied supply routes for oil deep inside uncontested Georgian territory.

    It’s pretty clear what Russia is doing here.

    All Georgia has tried to do is keep its nation independent.

  18. Rick Says:

    A more concise and hard hitting ad needs to be on television. I think they should make one and start airing it after the RNC.

  19. Faith Says:

    Josiah, did Georgia attack Russia? I seemed to have missed that. I thought Russia was the aggressor.

  20. Joel Says:

    outstanding ad

  21. Jerseyrepublican Says:

    #8, Josiah we’re not isolationists anymore…no matter how much Ron Paul wishes we were.

  22. KnightHawk Says:

    Pip needs to be larger, I agree with hunters point about distractions you may miss what’s being said while making out the images, and the reverse as well. Still a pretty darn good ad.

    I gotta say though after next week they need to start running some more of the mccain policy statement\contrast ads, wall to wall “Obama not ready to lead (inexperienced)” is only going to do so much.

  23. KnightHawk Says:

    dam that’s two posts eaten now. grr.

  24. Alex Knepper Says:

    21 - Yeah, the spam filter is going nuts.

  25. Aron Goldman Says:

    Phenomenal, compelling ad. It brought to mind this ad before the campaigns merged.

  26. Kristofer Says:

    I believe they have a better version of this waiting for release after the conventions. Bin Laden probably makes a cameo.

  27. Rick Says:

    #19. Faith.

    I’m not defending Josiah, but Russia moved into South Ossetia (which supports Russia) to defend it against Georgia. Russia, however crossed the line when they invaded Georgia proper. Some people don’t seem to understand this.

  28. Doug Forrester Says:

    Rick, South Ossetia is a Russian puppet state installed to weaken Georgia.

    South Ossetia has been a part of Georgia longer than Texas has been a part of America.

  29. KnightHawk Says:

    Thanks for pulling it from the dumpster. :)

  30. Alex Knepper Says:

    27 - “Defend it”? Yes, Georgia rejected its appeals for independence, because the Georgians living in that area had no say in the matter. And no, a majority does not hold the “right” to subject the minority to an autocracy. Georgia has the moral upper-ground, which is why we support Georgia. Or should, anyway. We didn’t do a very good job of it.

  31. Illinoisguy Says:

    Ths is a super good ad.

  32. KnightHawk Says:

    Nah Rick,
    Some people just see it for what it was, cover no matter how obtained, to grab what they wanted.

    Provoke your enemy to do what you want him to do to give you cover or an excuse to do what you intended to do. It’s game, and Russia is very good at it.

  33. Faith Says:

    Rick, I was being gently sarcastic to Josiah. I know that Georgia was cracking down on dissidents in South Ossetia. Russia, or rather Putin was trying to do the same thing that the Soviets did back in 1968 when they marched into Prague. We were busy over in Vietnam then as we are busy in both Iraq and Afhganistan. They think we will not respond with anything more than words or trade sanctions because we are too busy elsewhere. And they may be right but Europe had better be paying very close attention.

  34. Jeff Says:

    well done… half of the idiot voters out there won’t even realize that they’re watching an ad. They’ll think someone else in the room grabbed the remote while they were going for the cheetos.

    very effective in my opinion on raising doubt about Obama… That’s only the first half of the argument thought, McCain needs to tout why he has the experience and judgement to be Prez.

  35. MWS Says:

    Doug,

    “South Ossetia has been a part of Georgia longer than Texas has been a part of America.”

    Georgia was a part of the Russian/Soviet empire for longer than Texas as been a part of America.

  36. Illinoisguy Says:

    So, do you think it would be ok for Mexico to invade Texas today? Would that be ok with you. Assume first that Mexico is this great big bully nation, and that we’re much weaker, then answer that.

  37. EricB Says:

    That is a really good ad. It should be on the air.

  38. Tennesseefree.com » New McCain Ad. Best Ever Says:

    [...] agree with Kavon. That is one heck of an [...]

  39. David A B Says:

    Outstanding. And what makes it so good is the production approach - we’ve grown accustomed to processing multiple strands of information simultaneously, and this ad plays into that beautifully. Forget the substance - which is great - this is a very modern media approach. More please!

  40. OHIO JOE Says:

    Well said, Illinoisguy.

  41. Sean P Says:

    “A more concise and hard hitting ad needs to be on television. I think they should make one and start airing it after the RNC.”

    Agreed completely. I would start by leaving all the Dodd comments on the cutting room floor. This ad is not effective because of what is being said but who is saying it — ie, the last Democratic President, Obama’s main opponent for the nomination, Obama’s VP nominee and Obama himself. I’d also invert the images — put Bill/Hill/Biden/Obama on the main screen, and have the other images on the bottom corner screen.

    But overall, very good ad. I’ve always thought the best way to hit an opponent is with his own words.

  42. Faith Says:

    Good points about the cast of Dems, however I think that the screens are in the right place. We naturally focus on the familiar and those faces are familiar. We will clearly recognize the familiar but the underlying statement is being played out on the big screen for those of us who need a sledge hammer approach to see the obvious.

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