August 7, 2008

New McCain Web Ad - Plus a few notes on the strategy

New Ad:

John McCain is been thoroughly busy with his media team, and it is paying off. Washing Times released a story today on the effectiveness of his marketing strategy.

Some noteable information:

  • McCain’s You tube channel is the 6th most watched this week
  • Team McCain has led Barack in views 7 straight days
  • Team McCain has led 11 out of past 14 days
  • Obama had been leading by 4x margins since Feb 08

TubeMogul’s Marketing Manager David Bruch says:

“I want to know who he hired. They went from recycling their TV ads to like putting out these witty shorts.”

The McCain campaign said it was simply a decision to have fun with commercials, like the “Celebrity” ad released last week that compared Mr. Obama to Miss Hilton and Britney Spears, and “The One” Web ad that mocks the adulation from Obama supporters and compares the Democrat to Moses as he parts the Red Sea.

“He made a smart move because he jumped out of the political blogosphere and chattering class, and got into the celebrity chattering class, and that’s where most of the energy is.” said David All, a Republican strategist who runs Slatecard.com, an online contributions site.

Mr. All attributed the change in attitude to the elevation of Steve Schmidt at the McCain campaign. The former Bush White House aide and campaign aide to California Gov. Arnold Schwarzenegger took over day-to-day operations at the McCain campaign a month ago and brought an aggressiveness that put the campaign beyond the usual political talk.

 

by @ 9:40 am. Filed under Campaign Advertisements

Freedom’s Watch Web Ad: “Son of a Beach”

by @ 1:23 am. Filed under Campaign Advertisements, Democrats, Issues

August 6, 2008

Latest McCain TV Ad, “Family”

The new ad will run in CO, IA, MI, MO, NV, NH, NM, OH, PA, VA (NoVA) and WI:

by @ 9:10 am. Filed under Campaign Advertisements, John McCain

August 5, 2008

Paris Hilton Issues Response to McCain Ad

Not that hot IMHO:

See more funny videos at Funny or Die

by @ 7:12 pm. Filed under Campaign Advertisements

Latest McCain Ad, “Broken”

by @ 10:22 am. Filed under Campaign Advertisements, John McCain

August 4, 2008

Ohio GOP Web Ad, “One Simple Thing”

by @ 4:56 pm. Filed under Campaign Advertisements

August 1, 2008

Latest McCain Web Ad: “The One”

Simply brilliant…

h/t Bethtopaz and Jeff

by @ 2:35 pm. Filed under Barack Obama, Campaign Advertisements, John McCain

July 30, 2008

Latest McCain TV Ad: “Celeb”

by @ 11:09 am. Filed under Barack Obama, Campaign Advertisements, John McCain

July 29, 2008

Latest RNC Web Ad, “Obama TV Ad in Berlin Parody”

by @ 2:10 pm. Filed under Campaign Advertisements, John McCain

Hope!

Well, I am so glad to see that MoveOn.org is spending their money wisely:


While obviously lighthearted, the ad goes a long way in explaining why so many of my generation adore Barack Obama: Hope. Change. And some more Change.

Sadly, many of those same people cannot name one legsilative accomplishment or noteworthy action undertaken by their Savior.

Though I agree that many of President Bush’s policies have been disappointing, I know that handing power to the inexperienced and self-loving Obama would be a grave mistake.

Congratulations MoveOn.org on this $150,000 expenditure.

by @ 1:50 pm. Filed under Barack Obama, Campaign Advertisements, Media Coverage

July 26, 2008

Latest McCain TV Ad, “Troops”

Some folks where wondering when John McCain would start to really go after Barack Obama and go on the offensive.

Your wait is over:


No word yet as to where this ad will air.

by @ 4:20 pm. Filed under Campaign Advertisements, John McCain

July 23, 2008

MI Dems Launch Attack Ads…on Mitt Romney

by @ 7:07 pm. Filed under Campaign Advertisements, Democrats, Mitt Romney

July 22, 2008

McCain Web Ad: “Obama Love”

by @ 12:23 pm. Filed under Barack Obama, Campaign Advertisements, Media Coverage

July 21, 2008

Latest McCain Ad, “Pump”

by @ 10:11 am. Filed under Campaign Advertisements, John McCain

July 19, 2008

Let Freedom Ring Ad: Both Ways Barack

H/T to Sampo

by @ 5:35 pm. Filed under Barack Obama, Campaign Advertisements, Issues

July 18, 2008

Latest McCain TV Ad: “Troop Funding”

by @ 5:09 pm. Filed under Barack Obama, Campaign Advertisements, Issues, John McCain

July 17, 2008

July 15, 2008

Latest Ad From Freedom’s Watch, “Twiddling Thumbs on Gas Prices”

by @ 9:19 am. Filed under Campaign Advertisements

July 11, 2008

Latest McCain TV Ad: God’s Children

This ad will air in Colorado, Nevada and New Mexico:

by @ 12:10 pm. Filed under Campaign Advertisements, John McCain

July 9, 2008

Senate Republican Energy Working Group Ad, “Find More, Use Less”

You can learn more here.

by @ 9:35 am. Filed under 2008 Misc., 2008 Senate Races, Campaign Advertisements, Issues

July 8, 2008

Latest RNC Ad, “Obama’s Iraq Problem: Change That Works For Him”

by @ 1:14 pm. Filed under Barack Obama, Campaign Advertisements, Issues

Latest McCain Ad, “Love”

by @ 9:15 am. Filed under Campaign Advertisements, John McCain

July 6, 2008

Vets for Freedom Ad: “Four Months, For Victory”

by @ 5:19 pm. Filed under Campaign Advertisements, Issues

RNC Ad, “Balance”

by @ 12:59 pm. Filed under Campaign Advertisements, John McCain

July 1, 2008

Latest McCain Ad, “Colombia Free Trade”

by @ 8:55 am. Filed under Campaign Advertisements, John McCain

June 27, 2008

Latest McCain Ad, “Purpose”

Hello Race42008 readers! My name is Mike Doerr and I will be filling in for Kavon for a few days while he deals with a family emergency. Big shoes to fill… No pressure… :)

Here’s the lastest from the McCain Campaign-a national cable ad which deals with energy security entitled, “Purpose”:

by @ 11:35 am. Filed under Campaign Advertisements, John McCain

June 25, 2008

Latest McCain Ad, “Dr. No”


And just in case you need a recap of all of Obama’s “No’s” when it comes to energy security, here’s the breakdown:

John McCain Wants To Increase Energy Independence By Allowing States To Decide If They Want To Drill Offshore, But Obama Says No:

John McCain Proposed Lifting The Ban On Offshore Drilling And Letting States Decide If They Wanted To Explore And Drill For Energy. McCain: “But I also believe that lifting the moratoria from offshore drilling or oil and natural gas exploration is something that we should place as a very high priority. And again, I don’t want to dictate to the states what they should do, but I think that the states can be provided with additional incentives such as a greater share of the revenues than is presently the case.” (Sen. John McCain, Remarks At Press Availability, Arlington , VA, 6/16/08)

Obama Opposes Lifting The Ban On Offshore Drilling. Obama: “The politics may have changed, but the facts haven’t. The accuracy of Sen. McCain’s original position has not changed: Offshore drilling would not lower gas prices today, it would not lower gas prices next year and it would not lower gas prices five years from now.” (Sen. Barack Obama, Remarks At Press Availability, Jacksonville , FL, 6/20/08)

John McCain Wants Immediate Gas Tax Relief For American Families, But Obama Says No:

John McCain Proposed Immediate Gas Tax Relief For American Families. “Hard-working American families are suffering from higher gasoline prices. John McCain calls on Congress to suspend the 18.4 cent federal gas tax and 24.4 cent diesel tax from Memorial Day to Labor Day.” (John McCain For President Website, www.johnmccain.com, Accessed 6/25/08)

Obama Opposes Immediate Gas Tax Relief For American Families. Obama: “I think John McCain’s proposal for a three month tax holiday is a bad idea.” (Sen. Barack Obama, Remarks At Campaign Event, Blue Bell , PA, 4/21/08)

John McCain Wants To Reward American Innovation For Developing The Next Generation Battery , But Obama Says No:

John McCain Called For A $300 Million Prize For A Next Generation Battery . McCain: “I further propose we inspire the ingenuity and resolve of the American people by offering a $300 million prize for the development of a battery package that has the size, capacity, cost and power to leapfrog the commercially available plug-in hybrids or electric cars.” (Sen. John McCain, Remarks At Campaign Event, Fresno , CA, 6/23/08)

Obama Called John McCain’s $300 Million Prize For A Better Battery A “Gimmick.” Obama: “In this campaign, John McCain is offering the same old gimmicks that will provide almost no short-term relief to folks who are struggling with high gas prices. Gimmicks that will only increase our addiction for another four years.” (Sen. Barack Obama, Remarks At Campaign Event, Las Vegas , NV, 6/24/08)

John McCain Wants To Expand Nuclear Power, But Obama Says No:

John McCain Has Proposed Building 45 New Nuclear Plants. McCain: “So, if I am elected president, I will set this nation on a course to building 45 new reactors by the year 2030, with the ultimate goal of 100 new plants to power the homes and factories and cities of America .” (Sen. John McCain, Remarks At Campaign Event, Springfield , MO, 6/18/08)

Obama Recently Criticized Expanding Nuclear Power. Obama: “That might make sense in Washington , but it doesn’t make sense for America . In fact, it makes about as much sense as his proposal to build 45 new nuclear reactors without a plan to store the waste some place other than, guess where? Right here in Nevada at Yucca Mountain .” (Sen. Barack Obama, Remarks At Campaign Event, Las Vegas , NV, 6/24/08)

by @ 2:58 pm. Filed under Campaign Advertisements, John McCain

June 24, 2008

Latest McCain Ad, “Words”

by @ 9:51 am. Filed under Campaign Advertisements, John McCain

June 23, 2008

Latest McCain Web Ad, “Energy Security”

by @ 5:40 pm. Filed under Campaign Advertisements, John McCain

Be Part of History

There is no better way to make sure that you are part of history in St. Paul this September than becoming a volunteer for Republican National Convention.

Photo Sharing and Video Hosting at PhotobucketThe RNC is looking for a total of 10,000 volunteers to help welcome delegates at airports and hotels, assist with transportation logistics, work with security teams, supporting convention operations at the Xcel Energy Center, as well as providing guest services and other hosting activities at CivicFest in the Minneapolis Convention Center.

Hosting the Republican National Convention is a once in a lifetime honor for our beloved Twin Cities. It is incumbent upon all Minnesota Republicans to do whatever we can to help make our convention a success.

Please take a moment to head on over to the Minneapolis/St. Paul 2008 Host Committee’s site and volunteer to help our convention become all it can be.

Show your pride in being a Minnesota Republican and make memories that will last a lifetime.

by @ 9:11 am. Filed under Announcements, Campaign Advertisements

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